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Magazines and websites that solicit advertising from national advertisers and who deal, for the most part, with mainstream advertising agencies usually need to participate in one or more of the media industry’s print and/or web syndicated research services so that their audiences can be measured in a format that is consistent with and comparable to the audience measurements of their competitors.
At Walker Communications, we determine which of the various syndicated research services are most suitable for your print and/or web advertising sales efforts and undertake the related contract negotiations on your behalf with selected syndicated research suppliers. If your publication and/or website does not have a large enough audience to be measured by one or more of the syndicated services we will work with you and the selected service(s) to create a prototype which will allow you to provide comparable syndicated data to your advertisers and advertising prospects We will also maintain and keep your prototype up-to-date as new data is released.
In addition to the above, we also routinely undertake sales and marketing team training to insure complete understanding of the syndicated research data and how best to use it in your marketing, sales promotion and advertising sales effort; and will supply on a turnkey basis summary data reports and syndicated research runs to answer rfp’s and for incorporation into sales presentations. |
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