 |
 |
|
If one of your management goals is to optimize your publication and/or website’s advertising revenue, we can help. Over the years, we’ve found that this can be best accomplished through a combination of sophisticated marketing, market analysis and the application of proven sales management tools. The important questions require both a strategic and tactical understanding of the fundamental issues involved. Our services in these areas include:
Situation Analysis & Planning: positioning assessments, strategic advertising analyses, competitive advertising analyses, advertising page and revenue projections, competitive market studies, business plans and launch/start-up evaluations
Advertising Sales Development: advertising rate analyses, revenue stream analyses, research design and packaging, advertising category development, positioning and sales platforms
Advertising Sales Support: sales training programs and materials, sales manuals, territory analysis, rep search, compensation and incentive plans
Marketing Management: positioning and re-positioning, competitive analyses, advertising, budgeting, public relations evaluations and recommendations, special events, web programs and support
Sales Promotion: media kit development, sales promotion programs, special issue promotion, events and added value programs, partnership programs
Sales Meetings: theme/concept, agenda, speaker recruitment, sales training
|
|
|
|
|
