In order to successfully launch a new magazine, website, mobile and/or other digital applications one first needs a realistic business plan — i.e., one that understands the business dynamics of the marketplace and customer base.
At Walker Communications we have a staged analytic process which includes the following:
A careful review and discussion of your goals and objectives combined with an assessment of your organization’s personnel and financial resources
Undertaking a detailed review of the editorial, marketing and competitive-set analyses so that there is a clear understanding of the environment in which you are planning to launch your business
A project review meeting presenting preliminary findings and adoption of a broad agreement on the parameters and timeline for implementing the plans initiatives
Development of a multi-year financial model showing scenarios with related investment implications
Presentation of specific recommendations regarding the optimum scenario to pursue and corresponding development of a detailed multi-year business and operating plan with month-to-month budgets and timelines
Proposal for appropriate and/or necessary on-going advisory services with respect to plan implementation