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At Walker Communications we have never had an "operating philosophy" that lends itself to a marble-carved inscription over the door. There are, however, four aspects to our work that are essentially our guiding principles.
First, we believe in quantifying issues wherever possible. We are convinced that good decisions require sound analytical reasoning, not casual hunches.
Second, as a client you will determine the level of our involvement in any particular area. We believe no one knows better than you what your needs really are.
Third, over the years we feel we’ve been most fortunate in our client relationships; our business has grown because we produce results. We have worked with one client for over 17 years and routinely offer this client and others a uniquely experienced "extra pair of hands." This is particularly true when the agenda is large, but the committed staff and available resources are limited.
Fourth, we have found it most effective to organize our working relationships so that a single principal assumes the overall responsibility for all efforts undertaken for an individual client. Nevertheless, projects and assignments are usually divided among us, and work is apportioned based on the experience required.
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